Nebraska Radio History Archive Presentation:
KFRX Lincoln's Rockin Best
As with most FM stations that began
as 'afterthoughts' to their AM predecessors, the history of KFOR-FM is
buried deep in the memories of people who are long gone.
In the infancy of KFRX, formats were
not nearly as refined as they are today. KFRX played Top 40, with
a tendency to slant towards rock. Slogans like "KFRX Lincoln's Rockin
Best" were used, as well as programming concepts like "Mini-concert weekends"
(Three songs in a row by the same group or artist).
A Top 40 competitor, B-104 was about to debut. Lincoln's heritage CHR station would not take this sittind down. According to Larry Freeze, KFRX began promoting the fact that "All Hit 103 would play it's last song (on a certain time and Time & Date)". This sort of staging is often used when a station is changing formats and call letters, or is moving to an entirely different position on the dial. KFRX never claimed it was 'leaving the air' or changing formats. J.J. Cook, who was Operations Manager for KFOR/KFRX says there were three reasons for the stunting:
1. We knew the Agnews were going to put B-104,1 on as a CHR, so I wanted to steal their thunder as the 'New Station'.
2. Because of the heritage of the station, there is nothing more emotional than having your 'best freind' tell you they are leaving. KFRX was in 3rd place in the market at the time, behind KFOR (which it had never beaten) and the old Q102. We ran clips of old promotions and lists of all the things KFRX did for the community; simply to make sure people realized that we were part of their life. We unplugged the phones and ran the promos for about a week..We took the jocks off over the weekend. It took the city by surprise and everyone was talking about us..just what we wanted.
3. We changed the dial frequency because of the digital car radios and because Summit Broadcasting, who then owned the station, had done some research on Arbitron diary mentions.
A few listeners from time to time
have indicated negative feelings toward the stunt. KFRX kept their same format, same call letters, and simply became "102.7
KFRX". While it's still talked about, it hasn't hurt the success
of the station. Today it holds strong as Lincoln's undisputed most
listened to FM radio station.
This site is part of the historical review of Nebraska Radio Stations at NebraskaRadio.com and is not operated by KFRX radio. We cannot answer questions about the station, take requests. Please call their studio line offices for assistance. If you have historical information you would like included on this site, E-MAIL ME!